Bank of America
*Which one of the two Bank of America logos is more appropriate?
The first one. Because Bank should be a very serious company. The typeface should be a little bit of formal.
*How does knowing your client and the services they provide guide your decisions?
Base on the type of their companies and the products. And the style they want to keep our the messages they want to show to the public.
The first one. Because Bank should be a very serious company. The typeface should be a little bit of formal.
*How does knowing your client and the services they provide guide your decisions?
Base on the type of their companies and the products. And the style they want to keep our the messages they want to show to the public.
Project Summary
*what type of product or service do you offer?
Chinese tea. And also teapot, tea wagon, dry tea leaves and tea cakes and other stuffs about tea.
*How long have you been in business?
Less than 3 years.
*What do you hope to accomplish with your new identity?
Let more young people interest in our products.
*what are your long term goals?
Expand some more audiences. Popularize the Chinese tea culture.
Chinese tea. And also teapot, tea wagon, dry tea leaves and tea cakes and other stuffs about tea.
*How long have you been in business?
Less than 3 years.
*What do you hope to accomplish with your new identity?
Let more young people interest in our products.
*what are your long term goals?
Expand some more audiences. Popularize the Chinese tea culture.
Audience Profile
*please describe your existing audience.
People who enjoy drinking Chinese tea.
*who would you like to add to your audience?
Young people who would like to drink tea as a type of daily drink, and even interest in Chinese tea culture.
People who enjoy drinking Chinese tea.
*who would you like to add to your audience?
Young people who would like to drink tea as a type of daily drink, and even interest in Chinese tea culture.
Perception / Tone / Guidelines
*Do you have any colours in mind for your logo? (if so, why?)
Green is a representative colour of the tea leaves, so that will be a essential colour. And will use white or red a little bit to concern some peace and Buddhist mood.
*Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I would like to make a big tea leaf flow in the bottom and let a red building( will be a pagoda, altar or a door) set upon it. and let a dragon which will concern Chinese culture fly around it like guarding it, all of them will be set inside a round teapot. Then the whole frame will be peaceful, a little bit of mysterious, calm and fresh, and will concern about the tea, the Buddhist mood, and Chinese culture, and will be looks like a small universe itself.
Green is a representative colour of the tea leaves, so that will be a essential colour. And will use white or red a little bit to concern some peace and Buddhist mood.
*Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I would like to make a big tea leaf flow in the bottom and let a red building( will be a pagoda, altar or a door) set upon it. and let a dragon which will concern Chinese culture fly around it like guarding it, all of them will be set inside a round teapot. Then the whole frame will be peaceful, a little bit of mysterious, calm and fresh, and will concern about the tea, the Buddhist mood, and Chinese culture, and will be looks like a small universe itself.
Communication Strategy
*what is your tagline or slogan?
'Not only tea.'
*what is the overall message you are trying to convey to your target audience?
Our tea has such a good quality that can not only fresh you and relax you but also will concern you something cultural and even philosophy. Tea is a kind of spirit, a kind of it own culture.
*Where will your new logo be used?
As the company logo will be used in our advertisement and the pack of our products.
'Not only tea.'
*what is the overall message you are trying to convey to your target audience?
Our tea has such a good quality that can not only fresh you and relax you but also will concern you something cultural and even philosophy. Tea is a kind of spirit, a kind of it own culture.
*Where will your new logo be used?
As the company logo will be used in our advertisement and the pack of our products.
Competitive Positioning
*who are your competitors and what do you think about their logos?
Starbucks and other company who has similar products as Starbucks. Their logos are always very simple but characteristic that can be very easy to be remember, and going very well on the pack of their products.
*List the competitive URLS (websites) if possible.
http://www.starbucks.ca/?&gclid=CPq80fyewMkCFQyPaQodAiAA9g
*What sets you apart from your competitors?
Our products are all about daily drink, the difference is about we are sailing tea or coffee. So the major committee is that which of us can attract more audiences to interest in our products, tea or coffee. That is even about our audience's culture and their life style.
Starbucks and other company who has similar products as Starbucks. Their logos are always very simple but characteristic that can be very easy to be remember, and going very well on the pack of their products.
*List the competitive URLS (websites) if possible.
http://www.starbucks.ca/?&gclid=CPq80fyewMkCFQyPaQodAiAA9g
*What sets you apart from your competitors?
Our products are all about daily drink, the difference is about we are sailing tea or coffee. So the major committee is that which of us can attract more audiences to interest in our products, tea or coffee. That is even about our audience's culture and their life style.
Targeted Message
*State a single-minded word or phrase that will appropriately describe your company.
'Tea and cultural'
'Tea and cultural'